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Absatz
46
USA
18
Verbraucher
17
Vereinigte Staaten
11
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3
Betriebsführung
3
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3
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Cravens, David W.
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Business horizons
Journal of marketing research : JMR
110
Journal of marketing
107
Journal of business research : JBR
74
Working paper / National Bureau of Economic Research, Inc.
70
Jahrbuch der Absatz- und Verbrauchsforschung
63
Europäische Hochschulschriften / 5
59
Journal of retailing
56
Management science : journal of the Institute for Operations Research and the Management Sciences
47
NBER working paper series
46
The American economic review
46
SpringerLink / Bücher
44
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
40
Esomar congress
40
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
37
NBER Working Paper
36
Economics letters
35
Journal of consumer affairs : official publication of the American Council on Consumer Interests
32
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
31
Journal of advertising research
31
Marketing : ZFP ; journal of research and management
30
The journal of business : B
30
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
27
California management review
26
Journal of the Academy of Marketing Science
26
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
26
European journal of marketing : EJM
25
European economic review : EER
23
The review of economics and statistics
23
Discussion paper
22
Journal of political economy
22
American journal of agricultural economics
21
Arbeitspapier / Institut für Marketing, Universität Mannheim
21
Combined proceedings (Spring Conference + Fall Conference)
21
International journal of forecasting
21
Advances in business and management forecasting
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
Southern economic journal
19
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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ECONIS (ZBW)
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1
Inflation and life styles: the marketing impact
Shipchandler, Zoher E.
- In:
Business horizons
19
(
1976
)
1
,
pp. 90-96
Persistent link: https://www.econbiz.de/10003679846
Saved in:
2
Prescription for the marketplace : Everyone listen better!
Day, Ralph L.
- In:
Business horizons
19
(
1976
)
6
,
pp. 57-64
Persistent link: https://www.econbiz.de/10003523296
Saved in:
3
Is the cold war a marketing problem?
Morris, Michael H.
- In:
Business horizons
28
(
1985
)
6
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003635382
Saved in:
4
The consequentiality index : the key to marketing success
Naimark, George M.
- In:
Business horizons
29
(
1986
)
1
,
pp. 39-40
Persistent link: https://www.econbiz.de/10003637732
Saved in:
5
Pricing as creative marketing
Nagle, Thomas
- In:
Business horizons
26
(
1983
)
4
,
pp. 14-19
Persistent link: https://www.econbiz.de/10003638461
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6
Hang on to the marketing concept!
Parasuraman, A.
- In:
Business horizons
24
(
1981
)
5
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
Saved in:
7
Ten distribution myths
Pearson, Michael M.
- In:
Business horizons
24
(
1981
)
3
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003649065
Saved in:
8
Distribution management : failures and solutions
Jeffries jr., Robert S.
- In:
Business horizons
17
(
1974
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10003061532
Saved in:
9
The misuse of marketing: an American tragedy
Bennett, Roger C.
;
Cooper, Robert G.
- In:
Business horizons
24
(
1981
)
6
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003488327
Saved in:
10
Round 2 in international business
Vogel, Peter P.
- In:
Business horizons
11
(
1968
)
4
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003700728
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