Consumer behavior models and their use by firmd
Year of publication: |
1983
|
---|---|
Authors: | Pras, Bernard |
Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 22.1983, 3, p. 104-118
|
Subject: | Verbraucher | Absatz |
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