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The rediscovery of the marketing concept
Webster, Frederick E. - In: Business horizons 31 (1988) 3, pp. 29-39
Persistent link: https://www.econbiz.de/10001062635
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Planning and performance : a new look at an old question
Ramanujam, Vasudevan - In: Business horizons 30 (1987) 3, pp. 19-25
Persistent link: https://www.econbiz.de/10001045117
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Strategic planning: fulfilling the promise
Rosenberg, Larry J. - In: Business horizons 28 (1985) 4, pp. 54-62
Persistent link: https://www.econbiz.de/10001024877
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Coordinating strategic & operational planning
Andersen, Theodore A. - In: Business horizons 8 (1965) 2, pp. 49-55
Persistent link: https://www.econbiz.de/10001827578
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Survival tactics for the small business
Carrington, James H.; Aurelio, Jeanne M. - In: Business horizons 19 (1976) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10001984514
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Practical long-range planning : case histories show how it's actually done
Bell, E. C. - In: Business horizons 11 (1968) 6, pp. 45-49
Persistent link: https://www.econbiz.de/10001890240
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Aggegrate planning for production
Buffa, Elwood Spencer - In: Business horizons 10 (1967) 3, pp. 87-97
Persistent link: https://www.econbiz.de/10001965001
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The impact of change in the seventies
Schacht, Henry B. - In: Business horizons 13 (1970) 4, pp. 29-34
Persistent link: https://www.econbiz.de/10002739771
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The pros and cons of forecast publication
Shank, John K.; Calfee jr., John B. - In: Business horizons 16 (1973) 5, pp. 43-49
Persistent link: https://www.econbiz.de/10002817545
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The how and who of long-range planning
Rue, Leslie W. - In: Business horizons 16 (1973) 6, pp. 23-30
Persistent link: https://www.econbiz.de/10002733533