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Crawford, C. Merle
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Business horizons
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of marketing
19
Marketing Science
18
Journal of marketing research : JMR
15
MSI reports : working paper series
14
Marshall School of Business Working Paper
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Journal of advertising research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Report / Marketing Science Institute
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Marketing letters : a journal of research in marketing
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Operations research, Management science : OR MS ; the international literature digest
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USC Marshall School of Business Research Paper
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ERIM report series research in management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Handbook of research on new product development
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Harvard-Business-Manager : das Wissen der Besten
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Journal of international marketing
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Journal of public policy & marketing
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Journal of retailing
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The History of Marketing Science
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The history of marketing science
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Warren Bennis signature series
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Business Horizons
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Cross-cultural and critical perspectives on brands
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ERIM Report Series Reference
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Edward Elgar E-Book Archive
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Emory Law and Economics Research Paper
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Encyclopedia of technology and innovation management
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European Journal of Marketing
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GfK marketing intelligence review
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of business-to-business marketing
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Handbook of marketing strategy
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J-B Warren Bennis Ser
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The technological innovation controversy
Crawford, C. Merle
;
Tellis, Gerard J.
- In:
Business horizons
24
(
1981
)
4
,
pp. 76-88
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