First to market, first to fail? : real causes of enduring market leadership
Year of publication: |
2009
|
---|---|
Authors: | Tellis, Gerard J. ; Golder, Peter N. |
Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 102-119
|
Subject: | Markteintritt | Market entry | Marktführer | Market leader | Marketingmanagement | Marketing management |
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