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Business horizons
Journal of business ethics : JOBE
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The journal of brand management : an international journal
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European journal of operational research : EJOR
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International journal of hospitality management
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Cogent business & management
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Finance research letters
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European journal of marketing : EJM
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NBER working paper series
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Psychology & marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing intelligence & planning
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Journal of marketing
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Journal of marketing communications
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : MM
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Management-Reihe Corporate Social Responsibility
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ECONIS (ZBW)
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1
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
2
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
3
Risky business : taking a stand on social issues
Weinzimmer, Laurence G.
;
Esken, Candace A.
- In:
Business horizons
59
(
2016
)
3
,
pp. 331-337
Persistent link: https://www.econbiz.de/10011488397
Saved in:
4
Punishing the good? : how to minimize an unfair CSR-washing label
Martin, Ursula M.
;
Thapa, Urusha
;
Aguinis, Herman
- In:
Business horizons
67
(
2024
)
2
,
pp. 199-207
Persistent link: https://www.econbiz.de/10014527171
Saved in:
5
Strategic personal branding : and how it pays off
Rangarajan, Deva
;
Gelb, Betsy D.
;
Vandaveer, Amy
- In:
Business horizons
60
(
2017
)
5
,
pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
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6
The business case for integrated reporting : insights from leading practitioners, regulators, and academics
Burke, Jenna J.
;
Clark, Cynthia E.
- In:
Business horizons
59
(
2016
)
3
,
pp. 273-283
Persistent link: https://www.econbiz.de/10011488371
Saved in:
7
Corporate social responsibility and employee volunteerism : what do the best companies do?
Cycyota, Cynthia S.
;
Ferrante, Claudia J.
;
Schroeder, …
- In:
Business horizons
59
(
2016
)
3
,
pp. 321-329
Persistent link: https://www.econbiz.de/10011488395
Saved in:
8
Marketing at the base of the pyramid : perspectives for practitioners and academics
Beninger, Stefanie
;
Robson, Karen
- In:
Business horizons
58
(
2015
)
5
,
pp. 509-516
Persistent link: https://www.econbiz.de/10011349257
Saved in:
9
Asking "what else?" : to identify unintended negative consequences
Wilburn, Kathleen M.
;
Wilburn, H. Ralph
- In:
Business horizons
59
(
2016
)
2
,
pp. 213-221
Persistent link: https://www.econbiz.de/10011451908
Saved in:
10
Building a global corporate social responsibility program via mergers and acquisitions : a managerial framework
Park, Kathleen Marshall
;
Meglio, Olimpia
;
Schriber, Svante
- In:
Business horizons
62
(
2019
)
3
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012024132
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