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Business horizons
Journal of marketing research : JMR
19
Legends in marketing
17
Journal of advertising research
13
Fundamentals of marketing research ; Vol. 6
10
Journal of marketing
9
Marketing research : a magazine of management and applications
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Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
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Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
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European Journal of Operational Research
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Marketing Science
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European journal of operational research : EJOR
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Journal of Business Research
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Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Business Horizons
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European Journal of Marketing
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Journal of Consumer Research
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Journal of business research : JBR
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Journal of the Market Research Society : JMRS
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Marketing models : quantitative and behavioral
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New-product forecasting : models and applications
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The journal of business : B
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Applications of the sciences in marketing management
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Behavioral models for market analysis : foundations for marketing action
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California management review
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Decision sciences : DS
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European journal of marketing : EJM
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International series in quantitative marketing
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Journal of the Academy of Marketing Science
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Journal of the American Statistical Association : JASA
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Marketing management and strategy : a reader
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Prentice-Hall foundations of marketing series
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Prentice-Hall international series in management
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Review of marketing research
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Statistics & Probability Letters
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The network challenge : strategy, profit, and risk in an interlinked world
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Addison-Wesley series in marketing
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Bayesian statistics & product decisions
Green, Paul E.
- In:
Business horizons
5
(
1962
)
3
,
pp. 101-109
Persistent link: https://www.econbiz.de/10002539282
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2
A new approach to market segmentation
Green, Paul E.
- In:
Business horizons
20
(
1977
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10002539718
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3
Advertising expenditure models: State of the art and prospects
Green, Paul E.
;
Green, Patrick J.
;
FitzRoy, Peter T.
- In:
Business horizons
9
(
1966
)
2
,
pp. 73-80
Persistent link: https://www.econbiz.de/10002539061
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