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Turning Competitive Advantage into Customer Equity - Customer equity may be the star managers look toward in the future as a measure of outcome
Pitt, Leyland F.; Ewing, Michael T.; Berthon, Pierre - In: Business horizons 43 (2000) 5, pp. 11-18
Persistent link: https://www.econbiz.de/10006185293
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Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.; Ewing, Michael; Campbell, Colin L.; … - In: Business horizons 66 (2023) 3, pp. 405-414
Persistent link: https://www.econbiz.de/10014304277