Turning Competitive Advantage into Customer Equity - Customer equity may be the star managers look toward in the future as a measure of outcome
Year of publication: |
2000
|
---|---|
Authors: | Pitt, Leyland F. ; Ewing, Michael T. ; Berthon, Pierre |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 43.2000, 5, p. 11-18
|
Saved in:
Saved in favorites
Similar items by person
-
Advocating avatars : the salesperson in second life
Berthon, Pierre R., (2010)
-
Berthon, Pierre, (2001)
-
Norms and power in marketing relationships - Alternative theories and empirical evidence
Berthon, Pierre, (2003)
- More ...