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MIT sloan management review
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
2
Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao (Tony)
;
Sultan, Fareena
; …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010011474
Saved in:
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