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Business horizons
Journal of business research : JBR
346
Industrial marketing management : the international journal for industrial and high-tech firms
254
SpringerLink / Bücher
218
Journal of strategic marketing
192
European journal of marketing : EJM
140
Europäische Hochschulschriften / 5
135
Journal of marketing management : MM
129
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
101
Journal of cultural economics
93
Marketing intelligence & planning
85
Journal of retailing and consumer services
84
Gabler Edition Wissenschaft
81
Springer eBook Collection
79
Journal of business ethics : JOBE
75
International journal of arts management
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Management science : journal of the Institute for Operations Research and the Management Sciences
62
The journal of brand management : an international journal
61
Lehrbuch
59
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
51
The marketing review
50
Marketing : ZFP ; journal of research and management
49
Asia Pacific journal of marketing and logistics
47
Jahrbuch der Absatz- und Verbrauchsforschung
47
International marketing review
46
Journal of marketing research : JMR
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Psychology & marketing
45
Springer eBook Collection / Business and Economics
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Journal of advertising research
44
Journal of global marketing
43
Journal of business economics : JBE
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
The journal of product & brand management
42
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
41
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
Saved in:
2
Stratography : the art of conceptualizing and communicating strategy
Cummings, Stephen
;
Angwin, Duncan
- In:
Business horizons
54
(
2011
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10009297120
Saved in:
3
Marketing the premium product
Quelch, John A.
- In:
Business horizons
30
(
1987
)
3
,
pp. 38-45
Persistent link: https://www.econbiz.de/10001045115
Saved in:
4
Joint sales promotion : an emerging marketing tool
Varadarajan, Poondi Rajan
- In:
Business horizons
28
(
1985
)
5
,
pp. 43-49
Persistent link: https://www.econbiz.de/10001024871
Saved in:
5
Cooperative strategy in marketing
Nielsen, Richard P.
- In:
Business horizons
30
(
1987
)
4
,
pp. 61-68
Persistent link: https://www.econbiz.de/10001029056
Saved in:
6
A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
Saved in:
7
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
8
Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
Saved in:
9
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
10
Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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