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Managing global expansion : a conceptual framework
Gupta, Anil K.
;
Govindarajan, Vijay
- In:
Business horizons
43
(
2000
)
2
,
pp. 45-54
Persistent link: https://www.econbiz.de/10001496427
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Managing Global Expansion: A Conceptual Framework - Going international needs no grand design, but neither should a company wander aimlessly into the global jungle
Gupta, Anil K.
;
Govindarajan, Vijay
- In:
Business horizons
43
(
2000
)
2
,
pp. 45-54
Persistent link: https://www.econbiz.de/10006188525
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