//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Generation Y and sparkling win...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand extension
1
Brand management
1
Graph theory
1
Graphentheorie
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Markentransfer
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
Undetermined
2
English
1
Author
All
Parent, Michael
3
Reddy, Mergen
3
Terblanche, Nic
3
Pitt, Leyland
2
Pitt, Leyland F.
1
Published in...
All
Business horizons
International Journal of Wine Business Research
31
Wine Economics and Policy
26
International journal of wine business research : IJWBR
15
Journal of food products marketing
6
International Journal of Wine Marketing
5
International journal of contemporary hospitality management
5
Journal of retailing and consumer services
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The service industries journal
4
International Journal of Contemporary Hospitality Management
3
International journal of wine business research
3
Journal of Product & Brand Management
3
Journal of business research : JBR
3
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
3
Supervision : the journal of industrial relations and operating management
3
Annals of tourism research : ATR ; a social sciences journal
2
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
Enometrica : review of the Vineyard Data Quantification Society and the European Association of Wine Economists
2
Journal of Consumer Marketing
2
Journal of business-to-business marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of internet commerce
2
Journal of travel and tourism marketing
2
Journal of vacation marketing : an international journal
2
Successful social media and ecommerce strategies in the wine industry
2
The Service Industries Journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Training & development : T + D
2
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
Australian Journal of Agricultural and Resource Economics
1
Brand management in emerging markets : theories and practice
1
Business Horizons
1
Consumer culture theory
1
Economics and finance in Indonesia : EFI
1
Elsevier Asian studies series
1
Food and wine events in Europe : a stakeholder approach
1
International Journal of Emerging Markets
1
International Journal of Event and Festival Management
1
more ...
less ...
Source
All
OLC EcoSci
2
ECONIS (ZBW)
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland F.
; …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
Saved in:
2
How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland
;
Parent, …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-198
Persistent link: https://www.econbiz.de/10008896798
Saved in:
3
How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland
;
Parent, …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-198
Persistent link: https://www.econbiz.de/10008172528
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->