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How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen; Terblanche, Nic; Pitt, Leyland F.; … - In: Business horizons 52 (2009) 2, pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
Cover Image
How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
Reddy, Mergen; Terblanche, Nic; Pitt, Leyland; Parent, … - In: Business horizons 52 (2009) 2, pp. 187-198
Persistent link: https://www.econbiz.de/10008896798
Cover Image
How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
Reddy, Mergen; Terblanche, Nic; Pitt, Leyland; Parent, … - In: Business horizons 52 (2009) 2, pp. 187-198
Persistent link: https://www.econbiz.de/10008172528