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Increasing small nonprofits' influence through strategic storytelling
Keel, Astrid L.; Tran, An T. K. - In: Business horizons 66 (2023) 3, pp. 359-370
Persistent link: https://www.econbiz.de/10014304274
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Airline marketing alliances and US competition policy : does the consumer benefit?
Hemphill, Thomas A. - In: Business horizons 43 (2000) 2, pp. 17-24
Persistent link: https://www.econbiz.de/10001496424
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Measuring physician contribution to the healthcare safety net
Metzger, Lawrence M.; Andes, Steven; Gans, David N.; … - In: Business horizons 53 (2010) 2, pp. 199-209
Persistent link: https://www.econbiz.de/10003957114
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Sponsorship relationships as strategic alliances : a life cycle model approach
Urriolagoitia, Lourdes; Planellas, Marcel - In: Business horizons 50 (2007) 2, pp. 157-166
Persistent link: https://www.econbiz.de/10003425880
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What do firms from transition economies want from their strategic alliance partners?
Young, Michael N.; Ahlstrom, David; Bruton, Garry D.; … - In: Business horizons 54 (2011) 2, pp. 163-174
Persistent link: https://www.econbiz.de/10008904540
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Robust supplier relationships : key lessons from the economic downturn
Ellram, Lisa M.; Krause, Daniel - In: Business horizons 57 (2014) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10010358726
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Collaborative business models : aligning and operationalizing alliances
Man, Ard-Pieter de; Luvison, Dave - In: Business horizons 62 (2019) 4, pp. 473-482
Persistent link: https://www.econbiz.de/10012062418
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The alliance map : a tool for managing fear and greed in alliances
Hwang, Peter J. - In: Business horizons 60 (2017) 5, pp. 699-706
Persistent link: https://www.econbiz.de/10011771734
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Public sector marketing is different
Lamb, Charles W. - In: Business horizons 30 (1987) 4, pp. 56-60
Persistent link: https://www.econbiz.de/10001029057
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Social entrepreneurship performance measurement : a time-based organizing framework
Arogyaswamy, Bernard - In: Business horizons 60 (2017) 5, pp. 603-611
Persistent link: https://www.econbiz.de/10011771662