Narrow search
Showing 1 - 4 of 4
Cover Image
The strategic challenge of the evolving global economy
Aggarwal, Raj - In: Business horizons 30 (1987) 4, pp. 38-44
Persistent link: https://www.econbiz.de/10001029070
Cover Image
Open Book Management -- Optimizing Human Capital - The case of Manco Inc. shows how a company can open up "confidential" information and motivate all of its employees to focus on b...
Aggarwal, Raj; Simkins, Betty J. - In: Business horizons 44 (2001) 5, pp. 5-13
Persistent link: https://www.econbiz.de/10006179069
Cover Image
Using Economic Profit to Assess Performance: A Metric for Modern Firms EP and other similar measures warrant the attention they have been receiving, particularly when supplemented...
Aggarwal, Raj - In: Business horizons 44 (2001) 1, pp. 55-60
Persistent link: https://www.econbiz.de/10006182994
Cover Image
Linking Advertising and Brand Value - This advertising turnover factor can measure how well your ad dollars are building brand value in the industry
Herremans, Irene M.; Ryans Jr, John K.; Aggarwal, Raj - In: Business horizons 43 (2000) 3, pp. 19-26
Persistent link: https://www.econbiz.de/10006187134