Narrow search
Showing 1 - 5 of 5
Cover Image
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.; Ewing, Michael; Campbell, Colin L.; … - In: Business horizons 66 (2023) 3, pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Cover Image
Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
Beverland, Michael; Ewing, Michael - In: Business horizons 48 (2005) 5, pp. 385-392
Persistent link: https://www.econbiz.de/10006160916
Cover Image
Managing Southeast Asian Brands in the Global Economy - Why has it been such a struggle for these "tigers" to make an impact on the world market? And what can their marketers do to...
Ewing, Michael; Napoli, Julie; Pitt, Leyland - In: Business horizons 44 (2001) 3, pp. 52-58
Persistent link: https://www.econbiz.de/10006181063
Cover Image
Pricing Strategy and the Net - The Internet poses both opportunities and threats to pricing, but a creative strategy can help avoid the intense pricing competition that obliterates...
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T.; … - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10006182041
Cover Image
Turning Competitive Advantage into Customer Equity - Customer equity may be the star managers look toward in the future as a measure of outcome
Pitt, Leyland F.; Ewing, Michael T.; Berthon, Pierre - In: Business horizons 43 (2000) 5, pp. 11-18
Persistent link: https://www.econbiz.de/10006185293