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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany; Salle, Audrey; Tripp, Thomas M. - In: Business horizons 58 (2015) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
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Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching; Lin, Tom M. Y.; Luarn, Pin - In: Business horizons 57 (2014) 3, pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
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Using social and economic incentives to discourage Chinese suppliers from product adulteration
Tang, Christopher S.; Babich, Volodymyr - In: Business horizons 57 (2014) 4, pp. 497-508
Persistent link: https://www.econbiz.de/10010400525
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
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Social networks and social media : understanding and managing influence vulnerability in a connected society
Bruning, Patrick F.; Alge, Bradley J.; Lin, Hsin-Chen - In: Business horizons 63 (2020) 6, pp. 749-761
Persistent link: https://www.econbiz.de/10012388351
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The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo; Labban, Alice - In: Business horizons 62 (2019) 4, pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
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Social media analytics for enterprises : typology, methods, and processes
Lee, In - In: Business horizons 61 (2018) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
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The use of social media to detect corporate fraud : a case study approach
Xiong, Feng; Chapple, Larelle; Yin, Haiying - In: Business horizons 61 (2018) 4, pp. 623-633
Persistent link: https://www.econbiz.de/10011883632