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Business horizons
Legends in marketing
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Legends in consumer behavior
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing theory and practice
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Handbook of relationship marketing
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International Marketing Review
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Journal of Consumer Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Does marketing need reform? : fresh perspectives on the future
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Journal of Business & Industrial Marketing
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International business review : the official journal of the European International Business Academy
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The branding challenges of Asian manufacturing firms
Birnik, Andreas
;
Birnik, Anna-Karin
;
Sheth, Jagdish N.
- In:
Business horizons
53
(
2010
)
5
,
pp. 523-532
Persistent link: https://www.econbiz.de/10008655730
Saved in:
2
The branding challenges of Asian manufacturing firms
Birnik, Andreas
;
Birnik, Anna-Karin
;
Sheth, Jagdish
- In:
Business horizons
53
(
2010
)
5
,
pp. 523-533
Persistent link: https://www.econbiz.de/10008444211
Saved in:
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