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Key factors in the triumph of Pokémon GO
Tang, Ailie K. Y. - In: Business horizons 60 (2017) 5, pp. 725-728
Persistent link: https://www.econbiz.de/10011771731
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Creating emotions via B2C websites
Jones, Marilyn Y.; Spence, Mark T.; Vallaster, Christine - In: Business horizons 51 (2008) 5, pp. 419-428
Persistent link: https://www.econbiz.de/10003766725
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Is it all a game? : understanding the principles of gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
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The macro problem of microtransactions : the self-regulatory challenges of video game loot boxes
McCaffrey, Matthew - In: Business horizons 62 (2019) 4, pp. 483-495
Persistent link: https://www.econbiz.de/10012062419
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The strategic options of least-cost, differentiation, and niche
Wright, Peter - In: Business horizons 29 (1986) 2, pp. 21-26
Persistent link: https://www.econbiz.de/10003712500
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Women growing businesses: clearing the hurdles
Brush, Candida G.; Gatewood, Elizabeth J. - In: Business horizons 51 (2008) 3, pp. 175-179
Persistent link: https://www.econbiz.de/10003732729
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Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn; Paladino, Angela; Apostol, … - In: Business horizons 51 (2008) 3, pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
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Auditors gone wild: the "other" problem in public accounting
Jelinek, Ronald; Jelinek, Kate - In: Business horizons 51 (2008) 3, pp. 223-233
Persistent link: https://www.econbiz.de/10003732790
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Competition and product management : can the product life cycle help?
Onkvisit, Sak; Shaw, John J. - In: Business horizons 29 (1986) 4, pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
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Planning : the entrepreneurial ego at work
Osborne, Richard L. - In: Business horizons 30 (1987) 1, pp. 20-24
Persistent link: https://www.econbiz.de/10003646486