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Business horizons
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Journal of retailing and consumer services
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ECONIS (ZBW)
107
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1
Strategic personal branding : and how it pays off
Rangarajan, Deva
;
Gelb, Betsy D.
;
Vandaveer, Amy
- In:
Business horizons
60
(
2017
)
5
,
pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
Saved in:
2
Inside your social media ring : how to optimize online corporate
reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
3
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
4
Social media analytics for enterprises : typology, methods, and processes
Lee, In
- In:
Business horizons
61
(
2018
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
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5
The use of social media to detect corporate fraud : a case study approach
Xiong, Feng
;
Chapple, Larelle
;
Yin, Haiying
- In:
Business horizons
61
(
2018
)
4
,
pp. 623-633
Persistent link: https://www.econbiz.de/10011883632
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6
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
7
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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8
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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9
Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching
;
Lin, Tom M. Y.
;
Luarn, Pin
- In:
Business horizons
57
(
2014
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
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10
Using social and economic incentives to discourage Chinese suppliers from product adulteration
Tang, Christopher S.
;
Babich, Volodymyr
- In:
Business horizons
57
(
2014
)
4
,
pp. 497-508
Persistent link: https://www.econbiz.de/10010400525
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