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Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany; Salle, Audrey; Tripp, Thomas M. - In: Business horizons 58 (2015) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
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The real-time power of Twitter : crisis management and leadership in an age of social media
Gruber, Daniel A.; Smerek, Ryan E.; Thomas-Hunt, Melissa C. - In: Business horizons 58 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10010497516
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Stealing thunder as a crisis communication strategy in the digital age
Lee, Sang Yeal - In: Business horizons 63 (2020) 6, pp. 801-810
Persistent link: https://www.econbiz.de/10012388422
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Global crisis communications in a world of social media : an interview with Anke Schmidt, Senior Vice President of Corporate Communications and Government Relations at BASF
Schmidt, Anke (interviewee); Laufer, Daniel (interviewer) - In: Business horizons 62 (2019) 3, pp. 343-345
Persistent link: https://www.econbiz.de/10012024127
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Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin; Czaplewski, Andrew J. - In: Business horizons 60 (2017) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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Information systems planning : top management takes control
Lederer, Albert L.; Mendelow, Aubrey L. - In: Business horizons 31 (1988) 3, pp. 73-78
Persistent link: https://www.econbiz.de/10003615216
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Bridging the CIO-CEO gap : it takes two to tango
Krotov, Vlad - In: Business horizons 58 (2015) 3, pp. 275-283
Persistent link: https://www.econbiz.de/10011286508
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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Jumpstarting the use of social technologies in your organization
Guinan, Patricia J.; Parise, Salvatore; Rollag, Keith - In: Business horizons 57 (2014) 3, pp. 337-347
Persistent link: https://www.econbiz.de/10010359483
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300