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Social Web
90
Social web
90
Internet marketing
45
Online-Marketing
45
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37
Big data
22
Big Data
20
Beziehungsmarketing
19
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19
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19
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19
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Haenlein, Michael
7
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3
Bruning, Patrick F.
3
Lee, In
3
Lin, Hsin-Chen
3
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3
Schmidt, Gordon B.
3
Bennett, Nathan
2
Bizzi, Lorenzo
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Chandna, Vallari
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Business horizons
Journal of business research : JBR
631
Technological forecasting & social change : an international journal
433
SpringerLink / Bücher
257
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
255
Discussion paper series / IZA
240
Journal of retailing and consumer services
237
Industrial marketing management : the international journal for industrial and high-tech firms
225
IZA Discussion Papers
197
NBER working paper series
194
Working paper / National Bureau of Economic Research, Inc.
177
Springer eBook Collection
174
Information systems research : ISR
172
Tourism management : research, policies, practice
169
Working paper
154
Journal of management information systems : JMIS
151
NBER Working Paper
150
Management science : journal of the Institute for Operations Research and the Management Sciences
149
International journal of internet marketing and advertising : IJIMA
146
Discussion paper / Centre for Economic Policy Research
138
Discussion papers / CEPR
126
CESifo working papers
124
International journal of hospitality management
115
Research policy : policy, management and economic studies of science, technology and innovation
115
Journal of knowledge management
112
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
110
International journal of business information systems : IJBIS
107
IZA Discussion Paper
104
Journal of economic behavior & organization : JEBO
100
Journal of information & knowledge management : JIKM
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
98
Management information systems : mis quarterly
98
Electronic commerce research
93
International journal of networking and virtual organisations : IJNVO
93
Journal of business ethics : JOBE
90
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
88
Physica A: Statistical Mechanics and its Applications
87
Psychology & marketing
87
Cogent business & management
86
International journal of advertising : the review of marketing communications
86
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ECONIS (ZBW)
118
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1
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118
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1
Building an organizational digital twin
Parmar, Rashik
;
Leiponen, Aija
;
Thomas, Llewellyn
- In:
Business horizons
63
(
2020
)
6
,
pp. 725-736
Persistent link: https://www.econbiz.de/10012388263
Saved in:
2
Big data : dimensions, evolution, impacts, and challenges
Lee, In
- In:
Business horizons
60
(
2017
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10011756769
Saved in:
3
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
4
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
5
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
6
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
7
Social networks and social media : understanding and managing influence vulnerability in a connected society
Bruning, Patrick F.
;
Alge, Bradley J.
;
Lin, Hsin-Chen
- In:
Business horizons
63
(
2020
)
6
,
pp. 749-761
Persistent link: https://www.econbiz.de/10012388351
Saved in:
8
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
9
Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching
;
Lin, Tom M. Y.
;
Luarn, Pin
- In:
Business horizons
57
(
2014
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
Saved in:
10
Using social and economic incentives to discourage Chinese suppliers from product adulteration
Tang, Christopher S.
;
Babich, Volodymyr
- In:
Business horizons
57
(
2014
)
4
,
pp. 497-508
Persistent link: https://www.econbiz.de/10010400525
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