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Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin; Czaplewski, Andrew J. - In: Business horizons 60 (2017) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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Trade secrets : managerial guidance for competitive advantage
Crittenden, William F.; Crittenden, Victoria Lynn; … - In: Business horizons 58 (2015) 6, pp. 607-613
Persistent link: https://www.econbiz.de/10011392831
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From competitive advantage to nodal advantage : ecosystem structure and the new five forces that affect prosperity
Kumar, Piyush; Dass, Mayukh; Kumar, Shivina - In: Business horizons 58 (2015) 4, pp. 469-481
Persistent link: https://www.econbiz.de/10011300876
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Making the most of your firm's capabilities
Evaristo, Roberto; Zaheer, Srilata - In: Business horizons 57 (2014) 3, pp. 329-335
Persistent link: https://www.econbiz.de/10010359484
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Strategic roads that diverge or converge : GM and Toyota in the battle for the top
Chowdhury, Shamsud D. - In: Business horizons 57 (2014) 1, pp. 127-136
Persistent link: https://www.econbiz.de/10010243433
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We need to talk about strategy : how to conduct effective strategic dialogue
Bourgoin, Alaric; Marchessaux, François; Bencherki, Nicolas - In: Business horizons 61 (2018) 4, pp. 587-597
Persistent link: https://www.econbiz.de/10011883626
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The death of an innovative project : how grief recovery enhances learning
Shepherd, Dean A.; Kuratko, Donald F. - In: Business horizons 52 (2009) 5, pp. 451-458
Persistent link: https://www.econbiz.de/10003880883
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Developing and managing a 20/80 program
Hise, Richard T.; Kratehman, Stanley H. - In: Business horizons 30 (1987) 5, pp. 66-73
Persistent link: https://www.econbiz.de/10003578528
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Lean, take two! : reflections from the second attempt at lean implementation
Scherrer-Rathje, Maike; Boyle, Todd A.; Deflorin, Patricia - In: Business horizons 52 (2009) 1, pp. 79-88
Persistent link: https://www.econbiz.de/10003859111
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Lies, damned lies, and project plans : recurring human errors that can ruin the project planning process
Pinto, Jeffrey K. - In: Business horizons 56 (2013) 5, pp. 643-653
Persistent link: https://www.econbiz.de/10010125812