Gonzalez, Jakoba Sraml; Gulbrandsen, Magnus - In: Innovation: organization & management : IOM 24 (2022) 1, pp. 201-230
This paper discusses how established industries adapt to digital transformation. While digitalisation is perceived as an impetus for change, either due to the opportunities or threats it brings about, not all industries are able to change unlimitedly. We seek to understand digital transformation...