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Using standard CETSCALE and other adapted versions of the scale for measuring consumers' ethnocentric tendencies : an analysis of dimensionality
Jiménez-Guerrero, José Felipe; Gázquez-Abad, Juan Carlos - In: Business research quarterly : BRQ 17 (2014) 3, pp. 174-190
Persistent link: https://www.econbiz.de/10010412810
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The region-of-origin effect on the preferences of financial institution's customers : analysis of the influence of ethnocentrism
García-Gallego, José Manuel; Chamorro Mera, Antonio - In: Business research quarterly : BRQ 19 (2016) 3, pp. 206-218
Persistent link: https://www.econbiz.de/10011698109