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Werbungsbetrieb
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Marktpsychologie
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Donnelly jr., James H.
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Business review
Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
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Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
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Management information : a quantitative accent
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Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
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Journal für Marktforschung
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Journal of business economics : JBE
2
Journal of political economy
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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ECONIS (ZBW)
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1
The consumer decision process: A key to successfull advertising
Grubb, Edward L.
- In:
Business review
27
(
1967
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10002530162
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2
Advertising expenditure, monopoly power, and elasticity estimates
Caruso, Phillip P.
;
Kamerschen, David R.
- In:
Business review
24
(
1965
)
4/5
,
pp. 63-74
Persistent link: https://www.econbiz.de/10001985410
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3
The role of culture in organizing overseas operations : the advertising experience
Donnelly jr., James H.
;
Ryans jr., John K.
- In:
Business review
29
(
1969
)
1
,
pp. 35-41
Persistent link: https://www.econbiz.de/10002095450
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