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The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna; Perrigot, Rozenn; Dada, Olufunmilola - In: Business strategy and the environment 33 (2024) 2, pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
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The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers : a study of Italian consumers
Perrini, Francesco; Castaldo, Sandro; Misani, Nicola; … - In: Business strategy and the environment 19 (2010) 8, pp. 512-526
Persistent link: https://www.econbiz.de/10008797233
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Exploring the relationship between environmental orientation and brand value : is there fire or only smoke?
First, Ivana; Khetriwal, Deepali Sinha - In: Business strategy and the environment 19 (2010) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10003945117
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Activating the different sides of top management team faultlines in enterprise sustainable development : is environmental responsibility a burden or boost to small and medium-sized...
Chen, Litian; Zhou, Yun; Luo, Xingwu; Chen, Shuai; Cao, … - In: Business strategy and the environment 32 (2023) 6, pp. 3053-3072
Persistent link: https://www.econbiz.de/10014369683
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Does green brand positioning translate into green purchase intention? : a mediation-moderation model
Mehraj, Danish; Qureshi, Ishtiaq Hussain - In: Business strategy and the environment 31 (2022) 7, pp. 3166-3181
Persistent link: https://www.econbiz.de/10013463203
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Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem; Bang Nguyen Viet - In: Business strategy and the environment 32 (2023) 4, pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
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The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
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The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel; Capelleveen, Guido van; Yazan, Devrim Murat - In: Business strategy and the environment 33 (2024) 2, pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
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Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac; Tan Vo Thanh; Wang, Jianming; Nguyen, Ninh - In: Business strategy and the environment 32 (2023) 7, pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631
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Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin; Mushtaq, Saadia; Afzal, Alia; … - In: Business strategy and the environment 26 (2017) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10011699021