Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty
Year of publication: |
2023
|
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Authors: | Le Thanh Tiep ; Huan Quang Ngo ; Aureliano-Silva, Leonardo |
Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 8, p. 1868-1891
|
Subject: | Brand loyalty | Brand trust | Corporate social responsibility | SMEs' performance | Corporate Social Responsibility | KMU | SME | Vertrauen | Confidence | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Konsumentenverhalten | Consumer behaviour | Markentreue | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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