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Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer; Gupta, Amit; Gaur, Vidhu - In: Business strategy and the environment 32 (2023) 8, pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
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Green materialities : marketing and the socio-material construction of green products
Fuentes, Christian - In: Business strategy and the environment 23 (2014) 2, pp. 105-116
Persistent link: https://www.econbiz.de/10010258232
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From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions
Lopes, João; Pinho, Micaela Moreira; Gomes, Sofia - In: Business strategy and the environment 33 (2024) 3, pp. 2432-2444
Persistent link: https://www.econbiz.de/10014514265
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Toward sustainable livelihoods : investigating the drivers of purchase behavior for green products
Wei, Chiou-Fong; Chiang, Chang-Tang; Kou, Tun-Chih; … - In: Business strategy and the environment 26 (2017) 5, pp. 626-639
Persistent link: https://www.econbiz.de/10011699124
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Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem; Bang Nguyen Viet - In: Business strategy and the environment 32 (2023) 4, pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
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Encouraging green product purchase : green value and environmental knowledge as moderators of attitude and behavior relationship
Papaporn Chaihanchanchai; Saravudh Anantachart - In: Business strategy and the environment 32 (2023) 1, pp. 289-303
Persistent link: https://www.econbiz.de/10014266591
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Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products
Srivastava, Vibhava; Gupta, Amit - In: Business strategy and the environment 32 (2023) 1, pp. 802-819
Persistent link: https://www.econbiz.de/10014266717
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Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac; Tan Vo Thanh; Wang, Jianming; Nguyen, Ninh - In: Business strategy and the environment 32 (2023) 7, pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631
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Does green transformational leadership lead to green innovation? : the role of green thinking and creative process engagement
Begum, Saira; Ashfaq, Muhammad; Xia, Enjun; Awan, Usama - In: Business strategy and the environment 31 (2022) 1, pp. 580-597
Persistent link: https://www.econbiz.de/10012815595
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Fostering green product innovation through green entrepreneurial orientation : the roles of employee green creativity, green role identity, and organizational transactive memory sy...
Luu Trong Tuan - In: Business strategy and the environment 32 (2023) 1, pp. 639-653
Persistent link: https://www.econbiz.de/10014266663