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~isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
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Business-to-business brand management : theory, research and executive case study exercises
Journal of business research : JBR
55
Advances in business marketing and purchasing
38
Journal of Business Research
27
Psychology & marketing
27
The journal of business & industrial marketing
18
Industrial marketing management : the international journal for industrial and high-tech firms
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Advances in culture, tourism and hospitality research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Emerald insight
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Journal of advertising research
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International journal of business and economics
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Australasian marketing journal
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Journal of business-to-business marketing
6
The complexity turn : cultural, management, and marketing applications
6
Tourism management : research, policies, practice
6
International journal of contemporary hospitality management
5
Qualitative market research : an international journal
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Advances in Business Marketing and Purchasing Ser.
4
International Journal of Business and Economics
4
Advances in Business Marketing and Purchasing
3
Advances in Business Marketing and Purchasing Ser
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Journal of Advertising Research
3
Journal of innovation & knowledge : JIK
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Management decision : MD
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Marketing intelligence & planning
3
Psychology & Marketing
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Advances in business marketing & purchasing
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Consumer behavior in tourism and hospitality research
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Ekonomiska Samfundets tidskrift
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European journal of marketing : EJM
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Journal of Business & Industrial Marketing
2
Journal of business ethics : JOBE
2
Journal of euromarketing
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Journal of global fashion marketing : JGfM
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Journal of macromarketing
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Pricing theory and practice in managing business-to-business brands
Smith, Gerald E.
;
Woodside, Arch G.
- In:
Business-to-business brand management : theory, …
,
(pp. 429-486)
.
2009
Persistent link: https://www.econbiz.de/10008661016
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Enacted internal branding : theory, practice, and an experiential learning case study of an Austrian B2B company
Wallpach, Sylvia von
;
Woodside, Arch G.
- In:
Business-to-business brand management : theory, …
,
(pp. 389-428)
.
2009
Persistent link: https://www.econbiz.de/10008661017
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