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We adopt a framework of vertical differentiation (i.e. differentiation by quality) to study the issue of Corporate Social Responsibility (CSR). We develop a model of duopoly in a two‐country setting, in which firms choose the country of location, the level of CSR and finally compete in the...
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A firm chooses a price and the product information it discloses to a consumer whose tastes are privately known. We provide a necessary and sufficient condition on the match function for full disclosure to be the unique equilibrium outcome whatever the costs and prior beliefs about product and...
Persistent link: https://www.econbiz.de/10010733985
The standardization of partially substitutable components destined to meet a set of needs is studied. The monocriterion approach to standardization proposed in the last century is highlighted by taking into account several criteria and an economic valorization through modeling by linear...
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Il est important de montrer la difficulté du chemin qui peut mener de l'adoption de la norme ISO 26000 jusqu'à sa mise en œuvre des entreprises, qui requiert un processus d'appropriation de la part des organisations. Un tel processus d'appropriation exige de proposer une vision organisatrice,...
Persistent link: https://www.econbiz.de/10011246075
Retailers often use money-back guarantees to reduce consumer perceived risk about brand quality and to increase their market share. The effect of such guarantees on perceived product quality and ultimately preference and product choice depends on their perceived value and credibility, related to...
Persistent link: https://www.econbiz.de/10010783755
We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over quality information, price information, and...
Persistent link: https://www.econbiz.de/10010733987
Improved consumer information about horizontal aspects of products of similar quality leads to better consumer matching but also to higher prices, so consumer surplus can go up or down, while profits rise. With enough quality asymmetry, though, the higher-quality (and hence larger) firm's price...
Persistent link: https://www.econbiz.de/10010734937
Efficiency arguments explain why commercial intermediaries exist and will continue to be involved in the exchanges despite the spread of digital networks. Commercial intermediaries provide producers and consumers with a set of information, logistic, securization and insurance (and liquidity)...
Persistent link: https://www.econbiz.de/10010735773