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What can we learn from #StopHateForProfit boycott regarding corporate social irresponsibility and corporate social responsibility?
He, Hongwei; Kim, Sumin; Gustafsson, Anders - In: Journal of business research : JBR 131 (2021), pp. 217-226
Persistent link: https://www.econbiz.de/10012544960
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Cause-related marketing and employee engagement : the roles of admiration, implicit morality beliefs, and moral identity
He, Hongwei; Chao, Melody M.; Zhu, Weichun - In: Journal of business research : JBR 95 (2019), pp. 83-92
Persistent link: https://www.econbiz.de/10011979784
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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
He, Hongwei; Harris, Lloyd C. - In: Journal of business research : JBR 116 (2020), pp. 176-182
Persistent link: https://www.econbiz.de/10012257552