Cause-related marketing and employee engagement : the roles of admiration, implicit morality beliefs, and moral identity
Hongwei He, Melody M. Chao, Weichun Zhu
| Year of publication: |
February 2019
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|---|---|
| Authors: | He, Hongwei ; Chao, Melody M. ; Zhu, Weichun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 83-92
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| Subject: | Cause-related marketing | Employee engagement | Admiration | Morals | Moral identity | China | Ethik | Ethics | Persönlichkeitspsychologie | Personality psychology | Cause-Related Marketing | Leistungsmotivation | Work motivation | Corporate Social Responsibility | Corporate social responsibility | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011979784