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One strike and you're out : qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.; Blümelhuber, Christian - In: Journal of business research : JBR 64 (2011) 2, pp. 134-141
Persistent link: https://www.econbiz.de/10008839688
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Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics
Brunk, Katja H. - In: Journal of business research : JBR 63 (2010) 3, pp. 255-262
Persistent link: https://www.econbiz.de/10003959639
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Using consumer perceived ethically as a guideline for corporate social responsibility strategy : a commentary essay
Shea, Linda J. - In: Journal of business research : JBR 63 (2010) 3, pp. 263-264
Persistent link: https://www.econbiz.de/10003959641