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Advertising and content differentiation : evidence from YouTube

Kerkhof, Anna - 2020

This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in … the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease …; thus, viewers who perceive advertising as a nuisance – and therefore as an implicit price they have to pay – could easily …

Persistent link: https://www.econbiz.de/10012313777

Anthropomorphizing religious advertising : the moderating role of political ideology

Van Esch, Patrick; Cui, Yuanyuan; Arli, Denni; … - In: Psychology & marketing 39 (2022) 12, pp. 2284-2301

Persistent link: https://www.econbiz.de/10013465190

Content moderation and advertising in social media platforms

Madio, Leonardo; Quinn, Martin - 2024 - This version: June 2024

We study the incentive of an ad-funded social media platform to curb the presence of unsafe content that entails reputational risk to advertisers. We identify conditions for the platform not to moderate unsafe content and demonstrate how the optimal moderation policy depends on the risk the...

Persistent link: https://www.econbiz.de/10014556691

Catch and shoot : the influence of advergame mechanics on preference formation

Kuo, Andrew; Hamilton Rice, Dan - In: Psychology & marketing 32 (2015) 2, pp. 162-172

Persistent link: https://www.econbiz.de/10010527179

Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement

Bui, M̃y; Krishen, Anjala S.; Anlamlier, Eda; Berezan, Orie - In: Psychology & marketing 39 (2022) 4, pp. 683-693

Persistent link: https://www.econbiz.de/10013165424

A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising

Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349

Persistent link: https://www.econbiz.de/10013280100

The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments

Deska, Jason C.; Hingston, Sean T.; DelVecchio, Devon; … - In: Psychology & marketing 39 (2022) 8, pp. 1487-1503

Persistent link: https://www.econbiz.de/10013280119

Unveiling videos : consumer-generated ads as qualitative inquiry

Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060

Persistent link: https://www.econbiz.de/10009316143

Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?

Stathopoulou, Anastasia; Borel, Laurence; … - In: Psychology & marketing 34 (2017) 4, pp. 448-462

Persistent link: https://www.econbiz.de/10011674020

Viral video ads : emotional triggers and social media virality

Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726

Persistent link: https://www.econbiz.de/10011970116