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~isPartOf:"CESifo working papers"
~isPartOf:"Schriftenreihe Marketing, Management"
~person:"Reeh, Marc-Oliver"
~type_genre:"Graue Literatur"
~type_genre:"Sammlung"
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Integration von Geschäftskunden im Rahmen des Open-Innovation-Ansatzes in der Industrie
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Pankalla, Lars
; …
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2008
Persistent link: https://www.econbiz.de/10003814839
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Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten Mobile Marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
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2007
Persistent link: https://www.econbiz.de/10003726335
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Erfolgsvoraussetzungen des Mobile Marketing am Beispiel Mobile Couponing : eine empirische Untersuchung des Adoptions- und Nutzungsverhalten
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schipper, Kathrin
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2011
Persistent link: https://www.econbiz.de/10009268948
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