Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish … PWYW pricing strategy. We discuss the implications of these results for the use of PWYW as a marketing strategy. …

marketing expenditure. Although promotional activity is modelled as purely wasteful competition among firms for attention, it … unambiguously fosters innovation activity of firms, and possibly, leads to faster growth. This result rests on two premises which … are consistent with empirical evidence. First, if firms incur higher sunk costs for marketing, concentration and firm …

knowledge diffusion measures and therefore ensuring that innovation and competition policies advance together. …

cost of failure in innovation, and a competition effect, which diminishes the returns to innovation. The magnitude of these …. We show that allowing acquisitions stimulates platform innovation, but at the cost of a more concentrated market … investigate how the merger regime influences the direction of the startup’s innovation. …

We construct a tractable general equilibrium model of cumulative innovation and growth, in which new ideas strictly … the rate of innovation, as well as a separate optimal required inventive step that maximizes welfare, with the former …