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Men vote in Mars, women vote in Venus : a survey experiment in the field
Galasso, Vincenzo; Nannicini, Tommaso - 2013
bundle of advertising tools (videos, texts, slogans). Stark gender differences emerge. Negative advertising increases menś … not driven by gender identification with the candidate, ideology, or other voterś observable attributes. Effective … strategies of persuasive communication should thus take gender into account. Our results may also help to reconcile the …
Persistent link: https://www.econbiz.de/10009766678
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Spilling over and crowding out : the effects of public sector/private sector convergence and competition, in the provision of public goods
Barrowclough, Diana - 2001
This paper develops an original model of product differentiation, to contribute to the debate about theregulation and finance of public television. It goes beyond the conventional analysis in this topic, byshowing the spill-over effects that a public broadcaster can have upon commercial...
Persistent link: https://www.econbiz.de/10011400384
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Price coordination in two-sided markets : competition in the TV industry
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2010
The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels while viewer prices are set by distributors (e.g. cable operators). The...
Persistent link: https://www.econbiz.de/10003955216
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Competition between content distributors in two-sided markets
Nygard Bergh, Harald; Kind, Hans Jarle; Reme, Bjørn-Atle; … - 2012
We analyze strategic interactions between two competing distributors of an independent TV channel. Consistent with most of the relevant markets, we assume that the distributors set end-user prices while the TV channel sets advertising prices. Within this framework we show that the distributors...
Persistent link: https://www.econbiz.de/10009571034
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How effective are advertising bans? : on the demand for quality in two-sided media markets
Greiner, Tanja; Sahm, Marco - 2011
We study a two-sided markets model of two competing television stations that offer content of differentiated quality to ad-averse consumers and advertising space to firms. As all consumers prefer high over low quality content, competition for viewers is vertical. By contrast, competition for...
Persistent link: https://www.econbiz.de/10009240018
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Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard (contributor) - 2006
Persistent link: https://www.econbiz.de/10003364732
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Competition for viewers and advertisers in a TV oligopoly
Kind, Hans Jarle (contributor); Nilssen, Tore (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003457433
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Tainted money? : contribution limits and the effectiveness of campaign spending
Stratmann, Thomas - 2003
Campaign expenditures are not effective in increasing candidates vote shares if voters do not respond to the advertisement when they believe that campaign expenditures are financed with tainted money. In this situation, limiting contributions may reduce the number of policy favors that...
Persistent link: https://www.econbiz.de/10011509494
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The efficacy of political advertising : a voter participation field experiment with multiple robo calls and controls for selection effects
Kling, Daniel; Stratmann, Thomas - 2016
We document the effectiveness of robo calls for increasing voter participation despite most published research finding little or no effect of automated calls. We establish this finding in a large field experiment in a targeted, partisan get-out-the-vote campaign. Our experimental design includes...
Persistent link: https://www.econbiz.de/10011565655
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Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers' attention to advertisers. Under Net Neutrality, a...
Persistent link: https://www.econbiz.de/10011305392