bundle of advertising tools (videos, texts, slogans). Stark gender differences emerge. Negative advertising increases menś … not driven by gender identification with the candidate, ideology, or other voterś observable attributes. Effective … strategies of persuasive communication should thus take gender into account. Our results may also help to reconcile the …

firms in China over 2004-2007, we find that foreign affiliates from countries with a more gender-equal culture tend to …We study the global diffusion of culture through multinationals, focusing on gender norms. Using data on manufacturing … productivity, gender biases, and learning, we perform counterfactual exercises. Hypothetically eliminating firms' gender biases …