Gerlagh, Reyer; Heijden, Eline C. van der - 2015
experiment suggests general support for 'going green', but we also find evidence for anchoring of beliefs by green framing … minimizing costs. In the experiment, the game is repeated five times, which enables groups to learn to coordinate over time. We … compare a neutral language treatment with a 'green framing' treatment, in which meaningful context is added to the …