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Persuading consumers with social attitudes
Bühler, Stefan; Halbheer, Daniel - 2011
conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than … asymmetries between firms. -- advertising ; social attitude ; consumption externality ; quality …
Persistent link: https://www.econbiz.de/10009130236
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The economics of recommender systems : evidence from a field experiment on MovieLens
Aridor, Guy; Gonçalves, Duarte; Kluver, Daniel; Kong, … - 2022
We conduct a field experiment on a movie-recommendation platform to identify if and how recommendations affect consumption. We use within-consumer randomization at the good level and elicit beliefs about unconsumed goods to disentangle exposure from informational effects. We find recommendations...
Persistent link: https://www.econbiz.de/10013463620
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The end of tourist traps : a natural experiment on the impact of tripadvisor on quality upgrading
Donati, Dante - 2022
' behavior and firms' incentives to upgrade product quality in markets where information is traditionally limited. I first build … a model of consumer search with firms' endogenous quality decisions. In this model, lower search costs reallocate demand … toward higher-quality producers, raising firms' incentives to upgrade quality, and more so for firms selling ex-ante lower-quality …
Persistent link: https://www.econbiz.de/10013285520
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Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P.; Ciliberto, Federico; Liaukonyte, Jura; … - 2015
We derive equilibrium incentives to use comparative advertising that pushes up own brand perception and pulls down the brand image of targeted rivals. Data on content and spending for all TV advertisements in OTC analgesics enable us to construct matrices of dollar rival targeting and estimate...
Persistent link: https://www.econbiz.de/10011286486
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Men vote in Mars, women vote in Venus : a survey experiment in the field
Galasso, Vincenzo; Nannicini, Tommaso - 2013
This paper investigates the differential response of male and female voters to competitive persuasion in political campaigns. During the 2011 municipal elections in Milan, a sample of eligible voters was randomly divided into three groups. Two were exposed to the same incumbentś campaign but to...
Persistent link: https://www.econbiz.de/10009766678
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Limited consumer attention in international trade
Egger, Hartmut; Falkinger, Josef - 2013
This paper introduces a model of limited consumer attention into an otherwise standard new trade theory model with love-of-variety preferences and heterogeneous firms. In this setting, we show that trade liberalization needs not be welfare enhancing if the consumers' capacity to gather and...
Persistent link: https://www.econbiz.de/10009722394
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Persuasion and gender : experimental evidence from two political campaigns
Galasso, Vincenzo; Nannicini, Tommaso - 2016
This paper investigates the differential response of male and female voters to competitive persuasion in political campaigns. We implemented a survey experiment during the (mixed gender) electoral race for mayor in Milan (2011), and a field experiment during the (same gender) electoral race for...
Persistent link: https://www.econbiz.de/10011457950
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Value creation by ad-funded platforms
Langus, Gregor; Lipatov, Vilen - 2022
, resulting in a loss of consumer welfare. We also argue that restricting the effort to increase data quality weakens competition …
Persistent link: https://www.econbiz.de/10012801504
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704
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Ad networks, consumer tracking, and privacy
D'Annunzio, Anna; Russo, Antonio - 2017 - This version: September 2017
We study the relation between ad networks, consumer privacy and the online advertising market. We consider two publishers that can outsource their ad inventories to an ad network, in a market where consumers and advertisers endogenously multi-home. Differently from publishers, the ad network...
Persistent link: https://www.econbiz.de/10011723426