Showing 1 - 10 of 207
conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than … asymmetries between firms. -- advertising ; social attitude ; consumption externality ; quality …
Persistent link: https://www.econbiz.de/10009130236
We derive equilibrium incentives to use comparative advertising that pushes up own brand perception and pulls down the brand image of targeted rivals. Data on content and spending for all TV advertisements in OTC analgesics enable us to construct matrices of dollar rival targeting and estimate...
Persistent link: https://www.econbiz.de/10011286486
discrimination will improve monopoly profit if and only if information precision is higher than a certain threshold level. This U …-shaped relationship lends support to a popular view that knowledge is good only if it is sufficiently refined. When information accuracy … reach a high enough level of information precision. Consumers expected surplus being a hump-shaped function of information …
Persistent link: https://www.econbiz.de/10012643538
consumption. Recommendations reduce uncertainty about goods consumers are most uncertain about and induce information acquisition …
Persistent link: https://www.econbiz.de/10013463620
structure, environmental quality, and social welfare? The paper addresses these issues using a model of two-dimensional vertical …
Persistent link: https://www.econbiz.de/10012238454
We analyze vertical product differentiation in a model where a good's quality is unobservable to buyers before purchase …, a continuum of quality levels is technologically feasible, and minimum quality is supplied under competitive conditions …. After purchase the true quality of the good is revealed with positive probability. To provide firms with incentives to …
Persistent link: https://www.econbiz.de/10011450700
A monopolist producing vertically differentiated durable goods can offer in each period a sequence of price-quality … that cannot commit to future price-quality menus is bounded below by a strictly positive value independent of the discount …
Persistent link: https://www.econbiz.de/10012628729
and expected price-quality offers. The monopolist designs a sequence of price-quality menus to segment the market. We … consider the Markov Perfect Equilibrium (MPE) of a game where the monopolist is unable to commit to future price-quality menus …
Persistent link: https://www.econbiz.de/10012619439
A fundamental result in the theory of commodity taxation is that taxes increase consumer prices and reduce supply, aggravating the distortions caused by market power. This result hinges on the assumption that each firm provides a single product. We study the effects of commodity taxes in...
Persistent link: https://www.econbiz.de/10013337551
' behavior and firms' incentives to upgrade product quality in markets where information is traditionally limited. I first build …Asymmetric information can distort market outcomes. I study how the online disclosure of information affects consumers … a model of consumer search with firms' endogenous quality decisions. In this model, lower search costs reallocate demand …
Persistent link: https://www.econbiz.de/10013285520