This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in … the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease …; thus, viewers who perceive advertising as a nuisance – and therefore as an implicit price they have to pay – could easily …

of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook …. Although advertisers did appear to substitute away from Facebook for the Google ecosystem, those with higher baseline … dependence on Facebook experienced difficulty in customer acquisition, receiving 26.2% fewer orders from new customers. …

We study the effects of taxation on the international online advertising market, using data on Facebook ad prices …, Facebook users product preferences and international trade. Our data encompass a de facto increase in the platform's corporate …

This study investigates the effects of variation in "congeniality" of news on Facebook user engagement (likes, shares …, and comments). We compile an original data set of Facebook posts by 84 German news outlets on politicians that were …

Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … effects of advertising on relevant outcomes. …

communities. We measure online homophily across counties in the US using Facebook data. For identification, we exploit a conflict … between Facebook and Google over data sharing of user information during the early expansion phase of Facebook. We find …