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Over the period 2015-2017, the five giant technologically leading firms, Google, Amazon, Facebook, Amazon and Microsoft (GAFAM) acquired 175 companies, from small start-ups to billion dollar deals. By investigating this intense M&A, this paper ambitions a better understanding of the Big Five's...
Persistent link: https://www.econbiz.de/10012154717
This paper presents a broad retrospective evaluation of mergers and merger decisions in the digital sector. We first discuss the most crucial features of digital markets such as network effects, multi-sidedness, big data, and rapid innovation that create important challenges for competition...
Persistent link: https://www.econbiz.de/10012138666
's search result presentation in the European Union (EU). Specifically, it investigates the effects of Google's removal of … clickable maps in search results, a modification implemented in January 2024. This change forces users to perform additional … searches to access Google Maps or alternative mapping services, thus increasing search costs. Using a difference …
Persistent link: https://www.econbiz.de/10014632304
, and taxing the consumption of digital services from two-sided platforms. With respect to digital services, we discuss … whether consumption taxes should be imposed on both monetized platforms and non-monetized platforms such as social media, and …
Persistent link: https://www.econbiz.de/10012316948
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e … suggest that consumers dislike search advertising in our setting, but quality certificates mitigate this aversion and increase …
Persistent link: https://www.econbiz.de/10013342873
Platforms often use fee discrimination within their marketplace (e.g., Amazon, eBay, and Uber specify a variety of …
Persistent link: https://www.econbiz.de/10012692299
on workers’ switching behaviors in online labor markets. Online platforms using reputation mechanisms typically prevent … users from transferring their ratings to other platforms, inducing lock-in effects and high switching costs and leaving … reveals how reputational investments can produce switching costs that platforms can exploit. Experimentally, the results …
Persistent link: https://www.econbiz.de/10012652857
Online ratings play an important role in many markets. However, how fast they can reveal seller types remains unclear. To study this question, we propose a new model in which a buyer learns about the seller’s type from previous ratings and her own experience and rates the seller if she learns...
Persistent link: https://www.econbiz.de/10014556695
), to be levied on the revenue of large digital platforms from advertising, online intermediation, and/or the transmission … platforms from particular locations. We provide stylized illustrations of how platform rent can be assigned to specific …
Persistent link: https://www.econbiz.de/10012031145