We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e … suggest that consumers dislike search advertising in our setting, but quality certificates mitigate this aversion and increase … advertising sales. …

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …

large-scale field experiment, with almost one million impressions of programmatic advertising, and a survey experiment. Our …

Negative advertising is frequent in electoral campaigns, despite its ambiguous effectiveness: negativity may reduce … advertising in electoral races with more than two candidates with a large scale field experiment during an electoral campaign for …

bundle of advertising tools (videos, texts, slogans). Stark gender differences emerge. Negative advertising increases menś … not driven by gender identification with the candidate, ideology, or other voterś observable attributes. Effective … strategies of persuasive communication should thus take gender into account. Our results may also help to reconcile the …

This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in … the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease …; thus, viewers who perceive advertising as a nuisance – and therefore as an implicit price they have to pay – could easily …