How consumers subvert advertising through rhetorical institutional work
Year of publication: |
2022
|
---|---|
Authors: | Middleton, Karen ; Thompson-Whiteside, Helen ; Turnbull, Sarah ; Fletcher-Brown, Judith |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 3, p. 634-646
|
Subject: | consumer activism | consumer subversion | gender stereotyping | institutional work | message frames | rhetoric | subversion of advertising | Institutionenökonomik | Institutional economics | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Geschlecht | Gender |
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