The demand for goods like seasonal fashion apparel is uncertain but the lead time needed for production is long, and so …

This paper discusses brand firms' endogenous timing problem when facing nonbrand firms under quantity competition. We … study a market comprising brand and nonbrand products. There exist heterogeneous consumer groups-one group buys only brand … products while the other one cares little about the brand. These two consumer groups constitute the high- and low-end markets …