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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 5-46). 2003
Persistent link: https://www.econbiz.de/10001997264
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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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The last frontier : market creation in conflict zones, deep rural areas, and urban slums
Anderson, Jamie L.; Markides, Constantinos; Kupp, Martin - In: California management review 52 (2009/10) 4, pp. 6-28
Persistent link: https://www.econbiz.de/10008653816