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~isPartOf:"California management review"
~isPartOf:"Customer retention in the automotive industry : quality, satisfaction and loyalty"
~person:"Day, George S."
~person:"Herrmann, Andreas"
~person:"Markides, Constantinos"
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California management review
Customer retention in the automotive industry : quality, satisfaction and loyalty
Conjoint measurement : methods and applications
3
Journal of advertising research
3
Journal of marketing research : JMR
3
Gabler-Lehrbuch
2
Journal of business economics : JBE
2
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Finanzwirtschaft
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Journal of marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Problems in Canadian marketing : [papers]
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Psychology & marketing
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Springer eBook Collection / Business and Economics
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
West series on strategic market management
1
Wiley series in marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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2
The last frontier : market creation in conflict zones, deep rural areas, and urban slums
Anderson, Jamie L.
;
Markides, Constantinos
;
Kupp, Martin
- In:
California management review
52
(
2009/10
)
4
,
pp. 6-28
Persistent link: https://www.econbiz.de/10008653816
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3
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
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