Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"California management review"
~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~person:"Day, George S."
~person:"Herrmann, Andreas"
~person:"Kupp, Martin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market and marketing analysis...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
3
Market research
2
Absatzplannung
1
Beziehungsmarketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Developing countries
1
Economic growth
1
Entwicklungsländer
1
Relationship marketing
1
Theorie
1
Theory
1
Wirtschaftswachstum
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Undetermined
1
Author
All
Day, George S.
Herrmann, Andreas
Kupp, Martin
Geiges, Lukas A.
2
Aaker, David A.
1
Anderson, Jamie L.
1
Barry, Thomas E.
1
Biber, E.
1
Borschberg, Edwin
1
Brockhoff, Klaus
1
Bruhn, Manfred
1
Brusch, Michael
1
Böcker, Franz
1
Cassady jr., Ralph
1
Danuser, Hanspeter
1
Divita, Salvatore F.
1
Dresch, Francis W.
1
Ebersold, Werner Paul
1
Forgy, Edward W.
1
Ganz-Keppeler, Vera
1
Gensch, Dennis
1
Germann, Loraine
1
Gibby, L. Bruce
1
Harvey, Michael G.
1
Hsu, Ming
1
Johnson, Michael D.
1
Kenessey, Valentin
1
Kierulff jr., Herbert E.
1
Knight, Kenneth E.
1
Koehn, G.
1
Liechti, Urs
1
Lisowsky, Arthur
1
Lückerath, Thomas
1
Maggard, John P.
1
Markides, Constantinos
1
Mattheiss, Theodore
1
Moyer, M. S.
1
Myers, James H.
1
Müller, Günter
1
Nicosia, Francesco M.
1
more ...
less ...
Published in...
All
California management review
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Conjoint measurement : methods and applications
3
Journal of advertising research
3
Journal of marketing research : JMR
3
Gabler-Lehrbuch
2
Journal of business economics : JBE
2
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Finanzwirtschaft
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Journal of marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Problems in Canadian marketing : [papers]
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
West series on strategic market management
1
Wiley series in marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Saved in:
2
The last frontier : market creation in conflict zones, deep rural areas, and urban slums
Anderson, Jamie L.
;
Markides, Constantinos
;
Kupp, Martin
- In:
California management review
52
(
2009/10
)
4
,
pp. 6-28
Persistent link: https://www.econbiz.de/10008653816
Saved in:
3
Taking a customer orientation
Johnson, Michael D.
;
Herrmann, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
52
(
1998
)
3
,
pp. 131-143
Persistent link: https://www.econbiz.de/10001248771
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
