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Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas (ed.) - 1999
Persistent link: https://www.econbiz.de/10000671983
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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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Best estimate forecasting : a better alternative
Kierulff jr., Herbert E. - In: California management review 15 (1972) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10002210693
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Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas (ed.); Homburg, Christian (contributor) - 2000 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330